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Global Marketing Digital Hub Internship

What You Will Do

  • Create engaging social media content.
  • Monitor posts on social networks for brand compliance.
  • Work with our global social media team to create and implement campaigns.
  • Develop content calendars on a weekly and monthly basis for events, posts, and holidays.
  • Monitor analytics with social media team to identify gaps and new ideas.
  • Data cleanup and management.
  • Social media optimization. 

Data Quality & Maintenance

  • Support in data quality across all systems and tools for proper reporting and training.
  • Preform daily/weekly checks of all data for quality and consistency and brand compliance.
  • Help maintain proper tagging and coding within different platforms.
  • Ensure a standard data taxonomy that is aligned across Global Marketing tools to allow for ease in reporting and future integration (naming conventions, reporting, etc.).
  • Work cross functionally to align data and tools with other teams, ex: Brand, Studios, etc.
  • Build standardized reporting templates to measure key social KPIs across businesses, countries and campaigns. Identify trends and opportunities.
  • Detailed data investigation and analysis of known data quality issues.
  • Serve as subject matter expert and point of contact for data-related queries.

Map out Operating Processes Across Multiple Functions

  • Update and maintain our GM documentation including but not limited to Social Media Playbooks, Governance documentation and Social Media Policy.
  • Ensure any policy documentation is updated within the Schneider Electric policy library.
  • Distribute and communicate any updates to this documentation to all stakeholders.
  • Refine our operational processes to be as efficient and effective as possible.
  • Identify & merge rogue social media accounts.

Operational Excellence in our Tool Set

  • Ensure our tool set is operating at peak efficiency – look for opportunities to integrate with other tools, make agile changes that increase efficiency and effectiveness.
  • Comprehensive understanding of all modules, tools and social media platforms being used, as well as stay on top of trends in the industry.
  • Standardized global reporting for all users to access: adoption, usage & performance to set comparative benchmarks and identify trends.

Scope & Reporting Organization

  • Global scope.
  • Global Marketing.
  • Reporting to Regional Hub Leader.

Required Skills and Abilities

  • Experience in digital media, marketing, social media.
  • Current student working towards Bachelor’s Degree Business Administration or Marketing.
  • Deep knowledge of social Media platforms and social media tools for publishing, engagement and listening (knowledge of Sprinklr a plus).
  • Desired knowledge of SEO practices, Google Analytics, YouTube Analytics etc.
  • Understanding of organic and paid social activities.
  • Project management experience will be a plus.
  • Ability to apply and execute strategy at operational level.
  • Excellent communication skills in English, both written and verbal.
  • Highly collaborative and engaged person.
  • Very reactive to short-term requirements.
  • Customer oriented and focus on results.
  • Innovative, creative, and willing to learn more.
  • Good analytical skills.
  • Ability to convince and educate.
  • Job Type:Internships
  • Disciplines:

    Administration, Business and Commerce, Marketing and

    ...
  • Position Type:Full time
  • Citizenships:

  • Locations:

    Hong Kong (Hong

    ...
  • Closing Date:13th July 2018, 6:00 pm

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